EVALUASI VALUE PROPOSITION PADA USAHA KECIL PARANI CAR WASH

Rinanda Bagus Anarta Pratama, Liliani

Abstract


This study aimed to evaluate the Value Proposition in Parani Car Wash, a home-call car
cleaning startup business. The Value Proposition is viewed as part of Osterwalder’s Business Model
Canvas and the SWOT approach is used to describe and explain the current Value Proposition of
Parani Car Wash. This research uses qualitative approach with descriptive analysis. Data collection
method in this study is using semi-structured interview technique. There are 9 informants interviewed,
consisting of two customers of the company,
two of the owners of similar companies, an
expert,
and four managers of the company.
The results
of SWOT approach indicates the strength
of
the
Value
Proposition is aligned with the needs of customers, while the weakness is related
to
network.
Opportunities are available regarding expansion of operational areas and service variants,
but
there are threats related to competition.
Keywords: value proposition, business model canvas, SWOT, startup business

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